beauty, makeup
Comments 4

Best Cruelty-Free MakeUp brands

I do not know if it’s because I wasn’t paying attention when I was younger, but when I was growing up in Paris, the market for cruelty-free makeup seemed to be non-existent.

I believe that you do not need to be vegetarian or vegan to buy cruelty-free makeup. This has nothing to do with your diet or lifestyle but should be an obvious step to take in order to reduce animal cruelty.

I would also recommend that before you go to a drugstore to buy your makeup, you have a list ready of cruelty free products you want to buy. 

I go out to buy make up every month and I like to ask questions. Most of the sales assistants I have spoken to (in Paris at least), will assure you that the brand is cruelty free without actually knowing for sure or understanding the meaning of it.

If the brand is cruelty-free, it does not mean that their suppliers ( where they get the ingredients from ) do not test their products on animals. So be careful ! A little research goes a long way.

The list of Cruelty-Free makeup brands available out there is actually huge. I have just included the brands that I normally use and that you can easily find online or in shops.


I truly love this brand. They used to be super cheap but have raised their prices a little. Still a bargain for good quality makeup. I always buy their liquid eyeliner, eyebrow pencil and lip liner. I have also tested the lipsticks, nail polishes and eye shadows.

We do NOT test on animals or endorse such practices. Our products do not contain animal derived ingredients. Beeswax has been replaced by synthetic beeswax and lanolin has been replaced by Bis-Diglyceryl Polyacyladinpale-2. We currently support HSUS and are partners with PETA in the Caring Consumer Project.” e.l.f FAQS



Lush is a bit more expensive but one of the brand that I completely trust. If you have read my other article on Henna, you know that I buy stuff from there around once a month. I really love their lip tint strawberry bombshell. I also have the Sunkissed color which I like to apply over a red lipstick ( weirdly makes my lips fuller ).

“This way none of our money goes to companies that test on animals. We do not just look at the one material we are buying from a company – we look at the entire companies testing behaviour. Which means, if a company offers a material that has not been tested but the company commissions or conducts animal tests for any other reasons we do not buy from this company.” Animal Testing : Lush Policy



I would like to thank my best friend for introducing me to this amazing brand. I have not checked in London if a store has this line of make up but, you can definitely order online from the UK and, if you live in Paris, some make up stores sell it in the Marais.

If you look at the top of the website, you will see the cruelty free label. What is great about this brand is that most of the products are refillable which means less packaging.

My favorite product is the certified organic and gluten free Concealer . I will be buying a foundation for the summer so I’ll be sure let you know if it is worth the price.

Cruelty free makeup brand with no testing on animals (neither for ingredients nor finished products). Most products are vegan friendly, as labelled in the Range and Shop section of the website. Some products are gluten free, as labelled in the Range and Shop section of the website.” Zao Brand



Again a favorite of mine. As per their FAQ section, they do not test on animals and are vegan friendly.

“No way, Too Faced loves animals! Our products are totally cruelty-free. In fact, our brushes are made with the softest and gentlest teddy-bear hair. ” From Too Faced Website

Their FAQ section is actually really well done as they have also included a complete list of vegan friendly products.

Chocolate Soleil Matte Bronzer is a go to of mine.



I had to do a little bit more research before I bought some makeup from this brand as loads of websites confirm that it is in fact cruelty free, but I couldn’t find anything on their website.

As you saw previously, Zao, Too faced, and Lush make it really clear that they are cruelty free and have dedicated a good section of their website ( especially Lush ) to it.

I could not see a cruelty-free logo anywhere and when I typed cruelty-free into the website, it lead nowhere. It has however been confirmed that this brand is cruelty free. For a famous brand like Anastasia Beverly Hills, I think it would be amazing if they could make it a bit more obvious.


I also love  NARS and KIKO MILANO but could not add them to the list.

NARS is in fact cruelty-free but it has been proven that their suppliers still test on animals. When it comes to KIKO MILANO, they claim to be cruelty-free but refuse to pay for the label. And to this day, I have not been able to find an irrevocable proof that the brand is 100% cruelty-free. If you have any information on the subject, please let me know.


More about cruelty-free makeup over here :

Cruelty Free

Cruelty Free Brands

Cruelty Free Sephora Brands

Vegan Brand

Live Cruelty Free




  1. This is a great topic and one that I feel increasingly strongly about. I use Makeup Geek cosmetics, which I find to be really high quality at reasonable prices.

    Liked by 1 person

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